Universal Digital Media
as the backbone. It doesn’t matter if you’re creating a location-based strategy for
your own business or you’re helping other businesses as a consultant – One of the
first things to do is to create and optimize the GMB listing.
We know that some of you are actively using GMB as part of your local marketing
strategy, but it turns out that a lot of you aren’t. This is precisely why we decided
to create a one-stop guide that will hold your hand throughout the whole process
of creating and optimizing a GMB listing.
What is Google My Business (GMB)?
Just in case you didn’t know anything about it (doubtful), GMB is a free tool
provided by Google that business owners can use to manage their online
presence across the whole Google-controlled realm.
Think of GMB as Google’s equivalent of services like Yelp!, Facebook Places or
Bing Places. But given the fact that Google has by far the biggest market share
when it comes to internet-related services, it’s basically the only thing that is
The bottom line is, you absolutely need to tend to the Google My Business listing
of a business if you fancy the idea of dominating the local rankings. A GMB listing
is critical if you want your business (or the businesses in your client list) to appear
in Google Maps and in the local pack listings returned for local queries.
Besides this, the review section of GMB is one of the most trusted sources used by
prospecting clients – Keep in mind that online reviews are among the most
important local SEO ranking factors.
Just to make it easier for you guys to see the ramifications of creating a solid GMB
listing, here’s a shortlist with some opportunities that this tool provides:
● The business has an increased chance of showing up in Google’s Local
● The business has a chance of being featured inside the Local Finder.
● The business will appear inside Google Maps.
● The business will receive a slight organic search ranking boost.